We make men’s fitwear that actually fits.

And I’m 6’4”, 260lbs. I work out 6 days a week and have for years. But no matter how well I eat, how much I work out or how many pigeon poses I fail to master, I will never return to my six-pack ab, AAA hockey days of yore.

And that is okay. Really.

What’s not okay is every time I put on an athletic shirt it makes me feel like a swamp donkey – pointing out every nook and bodily cranny. Every bulge. No, society doesn’t judge me, but I judge myself. And, as it turns out, most guys I talk to feel the same. So it’s time for a better solution. It’s time for something that fits. So we can feel less sh*t and get more fit.

We don’t use a traditional ‘grading process’ which arbitrarily sizes up men’s clothes from a Small to 4XL. We painstakingly built fits based on the most common men’s body shapes - and identified a fabric that complements (rather than compresses).